Do you remember TV Guide? There was a time when TV Guide sat on nearly every coffee table in every living room in America. If you didn’t have a subscription, you would grab it in the checkout line at the grocery store every week. If you wanted to plan out your evening in front of the tube, you would pick it up, thumb through it, read the synopsis of the show, and make an informed decision about watching Dallas or Falcon Crest that evening.
Then everything changed. Not overnight, but let’s fast forward to today. If you are 20, you don’t know what TV Guide is. Most cable packages have a guide built in so you can plan your viewing, record shows you will miss, or call up ones you want to watch, even from last season. Schedules for networks are posted online. And it’s a good thing, because back when TV Guide sat on our coffee tables, there were three networks. How many are there now? Imagine how thick that TV Guide would be.
The explosion of content is not exclusive to television. Businesses have had an estimated 60% growth in digital content per year, and it shows no signs of stopping. Unfortunately, a lot of businesses haven’t upgraded their cable box, so to speak. They are looking for crucial documents and data on a manual dial. The truth is, companies have been living with bad search for a long time. And they’ve been paying for it.
The IDC estimates that 2.5 hours a day per employee are wasted looking for information they need to perform their job, or recreating that information altogether. Additionally, making sound decisions depends strongly on having valid information to make those decisions. Without access to information, bad business decisions are made, and bad business decisions are deadly to the enterprise. Business intelligence efforts can fall short without the right search platform powering fast relevant results. Worst of all, if your customers cannot find the product or service they need on your system, they will go somewhere else for it.
Content Management Systems are gaining in popularity, but what’s powering the search? How well does it deal with unstructured content? Does it give results with the relevance you need to make the best decision? Can your employees find what to need to execute their tasks? Can customers find your products?
Search technology is critical to the mission of any business. It facilitates cash flow, revenue, Business Intelligence (BI), productivity and employee satisfaction. It has an immediate impact of the bottom line of the business. It is an essential ingredient to the successful enterprise on so many levels, to run a business with inadequate search technology is like using an old copy of TV Guide to try and find and decide what to watch.
If you are assessing your search platform and it’s bottom line impact on your business, contact us. We can analyze your systems and provide a free consultation on the best enterprise search solution for your company.