Business leaders, are you listening? If someone gave you information that you could act on before the rest of the marketplace could–information that gave your business a competitive advantage, that could affect your profitability and market share, wouldn’t you want that piece of knowledge? Of course you would! Now, what if I said that nugget of vital information was buried in the stack of papers on your desk? because it probably is.
This is the irony of the Enterprise Search market.
In evaluating the marketplace, I have observed the huge gap in efforts to promote enterprise search technology and a lack of understanding on behalf of business leaders on the importance, the benefits, and intricacy of search engines within the technology infrastructure. Business leaders often need extensive convincing that investing in a solid yet nimble search architecture is an investment that will pay off, even when your business is dependent on your users getting good search results. Business leaders are often nervous about walking out on a ledge to invest money in something that many people have come to think of as a technology that has matured to the point of being easy. It’s true that search has become commoditized to some extent. There are some great out of the box solutions that work reasonably well. But in real life, one size never fits all. Because of this wrinkle, this is the point where decision makers start to hedge a bit. There is seldom a plug in feature to index and search all of your content and give relevant search results. Most content lacks structure. Only structured content can be properly read by a search engine. We can help explain what all this means and moreover, we can help your organization fix these problems to get the search results that enable information to flow inside your business, no matter what search solution you are using.
This disconnect between enterprise search companies and between business leaders of small, mid and large sized enterprises needs a bridge, not a ledge. Over the next few weeks TNR Global will write, explain, and promote a series of facts about search technology for organizations and the enterprise called #SearchFacts. The hashtag represents it’s presence on Twitter, and we’ll be actively promoting this effort on our blog, Twitter and LinkedIn. The biggest thing we’d like to accomplish by doing this is taking some of uncertainty out of what enterprise search is and how search technology can help a business grow. Business leaders shouldn’t feel like investing in search technology is like walking out on a scary ledge, rather they should understand it’s more like crossing over to a stronger, smarter business infrastructure, which is the safest ledge to stand on.

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