Search Fuels Business Intelligence for Decision Making

“The jungle is dark, but full of diamonds.” said Arthur Miller. The same can be said about the invaluable data inside your business. It’s there, ready to be mined. But unless you have the right tools, you’ll never get to those diamonds.


Content is expanding at an exponential rate. I don’t know anyone in any business who can keep up with the pace of content growth, without the use of powerful search engines to find and extract relevant information. Business analysts expect content to grow 800% over the next 5 years. Business intelligence requires extraction of the right information, and most enterprises have both structured and unstructured data. Structured data is easy for most search engines to search. The rub is in unstructured content–of which there is abundance. Unstructured content is said to account for 70-80% of data in all organizations. This type of content is often in the form of documents, email messages, health records, HTML pages, books, metadata, audio, video, and various other files. All these files have to be “cleaned up” before feeding them through a search engine in order to get results with any kind of value or relevance.


Mining this data is going to be essential for not just the success, but the survival of many businesses. James Kobielus, an analyst at Forrester Research, reports in an interview with ComputerWorld that businesses will increasingly turn to a self-service BI throughout 2011 and beyond. “Increasingly, enterprises will adopt new Web-based interactive querying and reporting tools that are designed to put more data analytics capabilities into the hands of end users,” he said. A good search engine that can find data quickly and easily can “take the burden off IT and speed up the development of reports to a considerable degree,” Kobielus said. The information mined by a search engine tuned to the specific business needs facilities better decision making for people a every job function within the enterprise. “Because every business is a little different, and so many organizations house so much unstructured content, most search engines can’t cover everything that is needed without some customization” said Michael McIntosh, our VP of Search Technologies at TNR Global. “Data conditioning is vital to unstructured content. Without someone paying attention to filtering out the garbage in unstructured content, you’re not going to get a good search result. The last thing a business needs is it’s search results working against them.”


“The jungle is dark, but full of diamonds.” said Arthur Miller. Can your search technology find the gems buried inside your own business?


For more information on how data mining and a customized search engine can move your business forward, contact us for a free consultation.



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